Archive for February, 2009
Welcome to JoeCBrown.com. This site is a tool I use for personal development. During the past 10 years I have worked with several fortune 500 companies implementing web analytic applications and using them to help steer the companies online strategy. During this time I also developed several websites for small companies which also leveraged web analytic applications. The skills and experience I have developed during this time has led me to start my own website optimization consulting company. I use JoeCBrown.com to showcase my credentials with potential clients and employers while sharing thoughts, insights, and experiences through my blog. JoeCBrown.com is also my test site to help me learn and experiment with new technologies, try various SEO techniques, perform A/B tests, while I continually monitor the effects utilizing various analytic solutions such as Google Analytics. If you have any questions or comments regarding JoeCBrown.com, or would like to contact me regarding potential employment, please fill out the contact form.
LudwigsGarten.com was created for a former German tavern previously located in Center City Philadelphia. The site was complemented by a MySpace page to take advantage of emerging online social media and networking capabilities. The site provided visitors with access to the tavern’s menu and extensive beer list, promoted upcoming events and permitted registration to collect email addresses for future correspondence. The registration database peaked at over 15,ooo unique email addresses. Ludwig’s Garten hosted Philadelphia’s largest Oktoberfest celebration every year and, for this reason, a dedicated Oktoberfest page was created leveraging search engine optimization (SEO) practices. As a result, Google ranked the page #1 for search phrases containing the terms “Philadelphia Oktoberfest” and brought over10,000 visits to the site leading up to the event. The entire online presence for Ludwig’s Garten was monitored and optimized using Google Analytics and Google Webmaster tools.