Resume
SUMMARY
Demonstrated leader and team player with 10 years of web site development, content management and analytics experience seeks an Interactive Marketing position to contribute to the formation and execution of highly successful online strategies. From high-level conceptualization to hands-on execution, I have a proven record of success launching, managing and optimizing web sites for maximum return on investment, and effectively collaborating with internal and external partners through technical to non-technical interpersonal skills.
TECHINICAL SKILLS
Omniture, Visual Science HBX, Google Analytics, Web Trends,Dreamweaver, Flash, Microsoft Project, Visual Studio, MS Office, Photoshop, SQL, JavaScript, HTML, DHTML, XML,CSS, Windows, Mac OS, AS/400, Unix
EXPERIENCE
05/10 – present Director, Web Analytics and Reporting Lincoln Financial Group – Radnor, PA
• Direct the development and implementation of analytics and optimization tools
• Measure the revenue growth and cost savings of the online channel
• Customize measurement and search engine optimization (SEO) strategies across the brand
• Formulate and establish campaign metrics and optimization strategies for the brand
• Negotiate and maintain all analytic vendor partnerships
01/09 – 05/10 Manager, Internet Marketing Analytics Cadient Group – Conshohocken, PA
• Manage brand web site optimization strategy for multiple pharmaceutical companies, including Pfizer, Astra Zeneca, Novartis, Abbot, Shire and DePuy
• Gather strategic insights to guide the redesign of the PfizerPro.com professional portal to improve Pfizer’s credibility and reputation among health care professionals
• Direct the redesign of PfizerPro.com by enhancing its content architecture and optimization strategy and liaising with client, external information technology (IT) team and internal IT, graphics and quality assurance (QA) teams
• Develop metrics approach and collaborate with IT and QA departments to deploy the measurement platform to assess Symbicort’s MeasuresForSuccess.com program effectiveness
• Formulate and establish campaign metrics and optimization strategies for various unbranded consumer campaigns, such as fibrocenter.com, helpnervepain.com, rehtinkcopd.com and rethinkasthmacontrol.com
• Drive the revenue growth of the analytics department through new business development
• Direct and mentor a team of analysts, including managing performance evaluations and employee development plans
• Negotiate and maintain all vendor partnerships
• Oversee and guide the development and implementation of new analytics and optimization tools
• Customize measurement and search engine optimization (SEO) strategies across all client engagements
5/07 – 12/08 Senior Analyst Cadient Group – Conshohocken, PA
• Lead the web analytics effort across five major pharmaceutical brands spanning 15 web sites
• Manage the optimization strategy for the redesign of Nexium’s purplepill.com, the most trafficked pharmaceutical web property in 2008
• Launch Symbicort brand web site, MySymbicort.com, liaising with IT, graphics and account teams
• Establish a return on investment (ROI) model for DePuy’s $18 million, multimedia, Olympics campaign which featured DePuyUSA.com, KneeReplacement.com and HipReplacment.com to determine effectiveness by channel
• Develop and implement specific action plans for clients based upon their unique business goals
• Define key performance indicators (KPIs) and deploy appropriate web analytics applications to identify areas of opportunity for customers
• Provide strategic counsel coupled with data-driven metric reports to pharmaceutical clients to inform eMarketing decisions
• Recommend SEO refinements to continually maximize the customer web presence
• Co-develop and provide multichannel input into sales pitch efforts
• Collaborate with and educate internal strategists on emerging web technologies and online marketing trends
8/06 – 5/07 Online Marketing Analyst, IKON Office Solutions, Inc. – Malvern, PA
• Function as the Ikon.com corporate web property business owner
• Conceptualize and direct the launch of the customer-facing, eCommerce web site IKONDirect.com
• Design and deploy online SEO strategies for corporate and consumer web sites
• Negotiate and strengthen new vendor relationships to expand association base
• Manage and deepen current third party partnerships to reinforce alliances
• Optimize the web properties on a continual basis, working closely with internal IT department
• Develop the Ikon eBusiness team’s strategic, long range road map
• Author business requirement documents for all eBusiness projects
• Lead and monitor web analytics effort for three external web properties
• Present key analytics findings and related solutions to senior management
• Develop, deploy and monitor online marketing campaigns
• Evaluate marketing campaign effectiveness by leveraging web analytics applications
2/05 – 8/06 Web Analyst/Information Architecture Analyst, Comcast – Philadelphia, PA
2/04 – 2/05 Contracted Web Analyst/Application Support Specialist, Comcast/APEX Systems, Inc.
• Design and implement Comcast.com SEO strategy
• Define and execute AB tests for Comcast.com to continually optimize the web property
• Identify, develop, and monitor website KPIs
• Manage Comcast.com’s internal search functionality
• Guide from conceptualization to implementation recurring credit card functionality on Comcast.com, meeting project deadline and earning a $2.5 million credit for the Company from Visa
• Implement WebSideStory reporting software on Comcast.com
• Create custom reports and perform actual analysis to track customer behavior on Comcast.com
• Present key analytic findings and related solutions to senior management
• Monitor online marketing campaigns and evaluate their effectiveness
• Develop unique consumer web pages for various business units
• Manage 90 WebSideStory reporting accounts and develop and internal training program for national, Company-wide deployment
• Educate and support satellite offices in 41 states with WebSideStory reporting software to guide eBusiness strategies
• Test new functionality and regression test monthly website application code pushes
9/03 – 2/04 IT Consultant, Unisource World Wide Inc. – Exton, PA
• Document and resolve employee and client hardware/software issues relating to desktop and laptop PC’s throughout North America
• Supply technical support for AS/400 users and networking and hardware/software expertise for the Exton location
• Remotely monitor and maintain client database
• Implement RAS security tokens within the ACE database
8/98 – 1/00 Web Applications Developer, Internet Pipeline – Exton, PA
• Construct, maintain, and manage over 250 web properties for over 250 customers.
• Execute and deliver trend reports on website activity
• Partner and facilitate communication between website proprietors and their ISP to ensure timely launches
• Initiate and coordinate the development of the web-based iService application
EDUCATION
Bachelor of Science in Business Administration, Philadelphia University
Major, eCommerce; Concentration, Management Information Sciences