Web Analytics
Implementing a web analytics solution is pivotal to building a successful website. Web analytics data allow you to understand what works, what doesn’t, and what to do about it. Proper analysis of your website’s metrics provides the information necessary to continually optimize your website and your online marketing initiatives to improve overall ROI.
Reporting that your website traffic increased by 30 percent and that purchases grew by 10 percent do not provide actionable data. Our customer lifecycle framework interprets the reports in web analytics packages and pinpoints the initiatives that garnered the most visits or the path that increased sales. We identify the metrics that drove customer action and the marketing activities that succeeded to optimize your marketing activities.
The following are some of the metrics in the customer lifecycle framework. These metrics are used when creating your Key performance indicators and serve as the means for developing a scorecard to measure your eBusiness success.
- Reach
- Acquisition
- Conversion
- Retention